LaFleur × JR Automation

JR Automation Strategy & Planning Session

Date: Wednesday, February 11, 2026 · Duration: ~1:42 · LaFleur Marketing × JR Automation

Purpose

This site captures the strategy and planning conversation between JR Automation and LaFleur Marketing: what we’ve done together, what’s working, HubSpot strategy, and next steps. Use it to keep the project moving forward with a single source of truth and clear information hierarchy.

Attendees

Michael Zuidema, Chip LaFleur, Bob Flavin, David Fleming, Sara Melefsky, Christine Powers, and JR Automation team (The Hasselhoff – Large Conference Room, Participant 1–3).

At a Glance

  • Life sciences has been the main focus; work has been well received and is building trust.
  • Website refreshes (life sciences, automotive, energy) are in motion; new copy is a priority.
  • HubSpot is in early setup; the goal is growth/organization-wide use, not just “digital team’s tool.”
  • Reporting & strategy need to be defined so HubSpot and Salesforce work together and tell the right story.
  • Next year: Spread impact across verticals (e.g., one theme like AI or stamping touching multiple markets) and add focus on general industrial and consumer goods.

Navigate

Use the links above to go to What We've Done, What's Working, HubSpot, Next Steps, or the full Transcript.